Google today announced financial results for the
quarter and fiscal year that ended in December. The search engine leader
reported consolidated revenues of $16.86 billion for the quarter, an increase
of 17 percent compared to the fourth quarter of 2012. Acquisition costs totaled
$3.31 billion, or 24 percent of advertising revenues.
Net income in the fourth quarter of
2013 was $3.38 billion, compared to $2.89 billion in the fourth quarter of
2012. Earnings per share in the fourth quarter of 2013 were $9.90 on 341
million diluted shares outstanding, compared to $8.62 in the fourth quarter of
2012 on 335 million diluted shares outstanding. The company holds $58.72
billion in cash and equivalents.
The now-sold Motorola Mobility division continued to see decreasing revenue. The segment contributed $1.24 billion, or seven percent of consolidated revenues, in the fourth quarter of 2013 -- compared to $1.51 billion, or 11 percent of consolidated revenues in the fourth quarter of 2012.
Google segment revenues from outside of the United States totaled $8.77 billion, representing 56 percent of total Google segment revenues in the fourth quarter of 2013, compared to 56 percent in the third quarter of 2013 and 54 percent in the fourth quarter of 2012. Revenues from the UK alone totaled $1.5 billion, 10 percent of Google segment revenues, unchanged from 2012.
Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of network members, increased approximately 31 percent over the fourth quarter of 2012 and increased approximately 13 percent over the third quarter of 2013. Average cost-per-click across the same network decreased approximately 11 percent over the fourth quarter of 2012 and decreased approximately two percent over the third quarter.
The now-sold Motorola Mobility division continued to see decreasing revenue. The segment contributed $1.24 billion, or seven percent of consolidated revenues, in the fourth quarter of 2013 -- compared to $1.51 billion, or 11 percent of consolidated revenues in the fourth quarter of 2012.
Google segment revenues from outside of the United States totaled $8.77 billion, representing 56 percent of total Google segment revenues in the fourth quarter of 2013, compared to 56 percent in the third quarter of 2013 and 54 percent in the fourth quarter of 2012. Revenues from the UK alone totaled $1.5 billion, 10 percent of Google segment revenues, unchanged from 2012.
Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of network members, increased approximately 31 percent over the fourth quarter of 2012 and increased approximately 13 percent over the third quarter of 2013. Average cost-per-click across the same network decreased approximately 11 percent over the fourth quarter of 2012 and decreased approximately two percent over the third quarter.
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