For a while now, the technology
spotlight for cameras has focused on mirrorless advances and smartphones. While
high-end DSLRs have continued to make improvements, entry-level models that
provide most DSLR sales have struggled to compete with the impressive line-ups
of smaller mirrorless models like the Sony NEX product family. With the D3300,
Nikon has put its decades of experience in camera design to good use in
creating a model that is smaller and better than previous entry-level DSLRs,
but at the same time making it easier to handle and use. Will it be able to
turn the tide?
At $650 for camera plus zoom lens,
the D3300 is value-priced, but has imaging specs very similar to its more
expensive cousins. It features a 24MP sensor that will shoot at up to 5 fps and
its ISO can be bumped to 12,800. It doesn’t have the more solid build quality
of Nikon’s pro and prosumer models, of course, but feels well-built and is
great in your hands. As with the D7100 and D800E, Nikon has removed the anti-aliasing filter to provide as much resolution as possible from the
relatively small pixels. The camera body itself weighs under a pound, and the
new, smaller 18-55mm lens that comes with it only adds another 7 ounces (200
grams).
The
D3300 won’t put a dent in the move to smartphones
While the D3300 looks like it will
be a great new entry-level product for Nikon, and its Guide mode will be a
valuable learning tool for new shooters, it is unlikely to stop the move to
smartphones by those who value ease of sharing over pure image quality and
handling. The camera does not include GPS — a shame when GPS chipsets are so
inexpensive — and wireless connectivity continues to require an optional
adapter that sticks out the side of the camera.
Matching
18-55mm zoom lens completes the picture
One of the big ergonomic issues with
small cameras that use relatively large sensors — like Sony’s NEX line that
uses APS-C-sized imagers — is balance. Any type of zoom lens unbalances the
camera body, overweighting it toward the lens and making it awkward to hold —
especially for long periods of time. Nikon has thoughtfully introduced a new,
smaller, version of its 18-55mm zoom lens that is perfect for use with the
D3300, and comes as part of the camera kit. Despite its small size, the new
lens features a fast AF-S focus motor as well as 4-stop image stabilization
(VR).
When the camera and lens ship in
February, they’re likely to be very popular with those looking for an entry
into serious photography who want to work their way into a time-tested product
line like Nikon’s. There is something about having a true optical viewfinder
that still appeals to purists, and is likely to keep the DSLR market segment
alive despite the increasing popularity of mirrorless cameras.
